julien fournie

Although sketching has been a passion since his early years, fashion design was chosen by Julien Fournié only after a first academic orientation in the field of medical studies.

Selected as one of the talents chosen to study at the ESAA Duperré, he quickly preferred the technical rigor of the Ecole de la Chambre Syndicale de la Couture Parisienne. Creativity? He has learnt it at the side of the biggest names in Haute Couture, experiencing multiple internships inside prestigious Paris-based fashion houses, including Christian Dior, where he has met Jean Mouclier, who taught him to sketch jewelry, but also Givenchy (when Alexander McQueen was Creative Director), Nina Ricci and Céline, among other names.

In 2000, at his graduation runway show, he has received the Moët et Chandon Award for best accessory at Paris Fashion Awards. While he had just come into internship at Céline, Jean Paul Gaultier hired him as an assistant in his Haute Couture studio. In charge of researching materials and embroidery, he also collaborated in designing some Madonna stage costumes for her “World Tour”. Identified as a budding talent by another great name of fashion, Claude Montana, he then collaborated with this master of cut and garment architecture.

In 2003, while he was working as a designer at Montana Creations, Julien Fournié was recruited by Torrente Haute Couture as Creative Director for ready-to-wear lines. A few days before his first show for the house based on the Rond-Point des Champs Elysées, he was appointed Creative Director for the entire brand, including Haute Couture.

Julien Fournié then wanted to discover the world and countries which were then only emerging in the fashion industry. He was hired by the LG Fashion group, in South Korea, to be the Creative Director of several brands. In Seoul, he met another fashion ecosystem, directed to the future. Back in Paris, Ramosport, the mythical home of the “travel coat” made him its new Creative Director. He then returned to accessories as a designer at Charles Jourdan. After the closing of these houses, which were led by financiers with little specific knowledge for the fashion markets, Julien Fournié has decided to found, in 2009, his eponymous house around the spirit of Parisian Couture, its unparalleled craftsmanship and constant need for innovation.

Founded in 2009 by the couturier of the same name, the Julien Fournié house is centered around what the designer calls his “laboratory”: Haute Couture.

The history of the house is reflected in the collections unveiled, each year, in Paris, in January and July, during Haute Couture Week. Thus “First Models” marked in June 2009 the beginnings of the Julien Fournié style codes: back windows, “Art Deco” lace, noble fabrics (silk drape, muslin and organza) combined with more innovative materials. Thanks to this first collection, the young couturier has been awarded the Grand Prix of Creativity by the City of Paris in January 2010.

For the fourth collection after his debut, in January 2011, Julien Fournié has become a “guest member” oin the official caleandar of  Haute Couture runway shows. This marked a first step in aknowledging Julien Fournié as a promising new brand in the circle of  grand couturiers. With this new title, Julien Fournié has put on the runway for the first time in the history of Haute Couture, a collection only worn by exclusively black models.

In the same year, Julien Fournié, together with Dassault Systèmes, created FashionLab, a technology incubator at the crossroads of fashion and 3D design, convinced that 3D could propel fashion to new heights. Since then, both partners have been exploring and developing several incubation projects concerning clothing, footwear, but also materials sourcing and fashion retailing.  Developed with 3D digital solutions from FashionLab, the Julien Fournié shoe collections (as seen on every fashion show of the house since July 2014) are presented to Haute Couture customers on special order.

Throughout the seasons, the Parisian Couture House has agregated key supporters and partners. Since the very first fashion show, Jean Paul Cauvin, who was then a respected fashion writer, and editor, has been watching watched the production and casting processes as well as curating the house’s runway show soundtracks. Continuing to pursue these missions season after season, he has also been fulfilling continuously, since 2013, the duties of General Manager of the Julien Fournié company. Madame Jacqueline, the Maison’s Head Seamstress, and Nicolas Degennes, a major makeup artist, have also faithfully brought their expertise to Julien Fournié since the very beginning. Since 2014, the wonderful team of London hair salon Neville, led by Elena Lavagni, has continuously cured the hairdressing of all the House’s fashion shows and photo shoots. Among other partners, YKK fastening solutions, has faithfully partnered with the Julien Fournié brand for each and every collection. The late legendary buyer Maria Luisa Poumaillou has been advising the brand. More recently, the Maison Julien Vermeulen, a brilliant Paris-based embroiderer, has tied a fruitful collaboration with the Haute Couture House.

In January 2017, the Julien Fournié House was officially classified as “Haute Couture”. The Haute Couture label, protected by the French Ministry of Industry, is awarded to a few houses (only fourteen prestigious names on this list today) which are combining the best of creativity in design and the urtmost quality. Since his beginnings, Julien Fournié has also had the honor of being invited to sho his collections abroad, at prestigious events, in order to make his style known to luxury clients woldwide, in their own country. On three occasions, Julien Fournié has shown in Singapore, but also in Stockholm, in November 2012, where he has presented his “First Retrospective” in the famous hall of honor of the Swedish capital’s City Hall. In October 2015, his “First Initiation” collection opened in Ho Chi Minh City (aka Saigon), the second edition of Vietnam International Fashion Week. In October 2018, Julien Fournié Haute Couture participated in the “French Touch” gala organized at the Welki Theater in Warsaw and broadcast on the first national private television channel, to promote French arts and luxury in Poland.

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